I have spent the last few years of my career fascinated by the colour work present in industry. The knowledge of colour theory and how it translates to screen is in my opinion one of the most overlooked parts of video, because of the subtlety of the effects. Colour is a subconscious conversation that speaks to the emotive parts of the brain, that unknowingly suggests moods and emotions. Colours when utilised correctly can be the asset for your business that truly sets you apart from your competition.